Nike Las Vegas · October 29, 2011 Some nights are about the shoe. This one was about the player, and the people who never stopped loving him. Held at Nike Las Vegas on October 29th, 2011, the event marked another new model for Penny Hardaway’s signature franchise, the Zoom Rookie, built alongside the Nike Sportswear … Read more
New York, New York · October 23, 2010 New York was the third leg of a launch that happened in three cities on the very same day. The CMFT 11 SC, the community’s first shoe with Jordan Brand, dropped in Santa Monica, Chicago, and New York all at once on October 23rd, 2010. The shoe … Read more
Chicago, Illinois · October 23, 2010 When the community’s first Jordan Brand shoe launched on October 23rd, 2010, it launched in three places at once, and one of them had to be Chicago. For anything with the Jumpman on it, that city carries a weight no other can. The CMFT 11 SC ran the carbon … Read more
Santa Monica, California · October 23, 2010 Three cities, one day, one shoe. The CMFT 11 SC was the community’s first collaboration with Jordan Brand, and to launch it the team threw three simultaneous events across the country on the same afternoon. Chicago and New York both went off. But Santa Monica is the one … Read more
Los Angeles · July 7, 2007 The 7.7.7 event in Los Angeles was the one tied to the Sole Bar pop up, and it came with a whole family of shoes built around a single palette. Black, purple, and red across the board, with the hometown Lakers in mind. The team split the work: a … Read more
Las Vegas Finals · July 22, 2006 Ask the people who were there and a lot of them will tell you this was the high-water mark. The finals pulled everything that mattered in sneakers that year under one roof for a single weekend. Samples you had only ever seen as blurry forum thumbnails sitting out … Read more
Niketown Seattle · March 17, 2006 Seattle might be the one people bring up first when they talk about how good these nights got. The shoe was an Air Max 95 with two completely different faces. A then-new black buffalo print with green contrast stitching on the lateral side, a nod to the Emerald City, … Read more
Niketown Miami · January 20, 2006 After Boston and New York, the expectations going into Miami were high, and the shoe came from an unexpected place. Only one pair released this time, and it was the first running silhouette the community ever worked on, an Air Max 180 built right when the History of Air … Read more
Niketown New York · November 16, 2005 If Boston proved it could work, New York proved how big it could get. The place was packed. The line ran around the block for four or five days in the cold and the rain, and at one point they moved everyone into the atrium of Niketown just … Read more
Niketown Boston · August 19, 2005 The first one. Before anyone knew if a sneaker event built around the community would even work, a few hundred people found out in Boston. The format that would define the next two years showed up fully formed: a battle of collections with some of the rarest samples anyone … Read more